When your shop grows, the manual work grows with it.
Starting a webshop is easy these days. Keeping one running at a thousand orders a day, across three sales channels, with stock that has to be right everywhere at once, is not.
We build what happens behind the shop: the links to your stock and your warehouse, the rules around pricing and returns, and the screens that let your customer service answer a question in one go.
The peak exposes what you paper over all year.
A growing webshop buys solutions along the way: an integration here, a tool there, another marketplace because it was possible. Each piece works on its own. Together they form a chain where nobody can say for certain where the stock figure comes from.
On an ordinary day you do not notice. On the busiest day of the year you do: the integration falls behind, you sell the same last item twice, and someone is pushing orders through until ten at night. On marketplaces that costs you not only a customer but your selling rights.
On an ordinary Tuesday nobody notices the stock is wrong.
Meanwhile the number of tools keeps growing unnoticed. Every department buys what it needs, each piece has a subscription and an integration, and nobody tracks what is still genuinely used. At most shops we take over there are three systems running that nobody opens anymore, and the owner is still paying for them every month.
What we build is rarely a new shop. It is the layer beneath it: one place where the stock really lives, integrations that raise their hand when they fail, and a process that survives the peak without extra hands. The rest of the year gets quieter as a result.
What we build for webshops.
Rarely a new shop: you have one and it usually works fine. Everything around it that still runs on hands and sticky tape is another matter.
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Stock across every channel
One place holding the real stock, updating shop, marketplaces and warehouse in seconds. With reservations, so two channels cannot sell the same last item at once.
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Product information in one place
Copy, specifications, photos and variants in one management screen that delivers to each channel what that channel wants. You change a price or a text once.
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Order handling and warehouse
Pick lists, scanning, shipping labels and track-and-trace, shaped around how your warehouse actually runs. Including setups with several carriers or a fulfilment partner.
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Returns that record themselves
A portal where the customer registers a return, a screen where the warehouse handles it, and figures showing which item keeps coming back and why.
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B2B alongside your B2C
Business customers with their own prices, tiers and payment terms, in the same shop or in a separate portal. Including order lists and repeat orders, because that customer buys the same thing every month.
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A link to your bookkeeping
Orders, invoices, credit notes and payments flowing the right way by themselves. No more export file someone prepares on a Friday, and a month-end that closes.
Four things we hear a lot in retail.
It rarely goes wrong in the shop itself. It goes wrong in the space between the shop, the stock and the warehouse, and you find out on the busiest day of the year.
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Stock is almost right
The shop says seven, the warehouse holds four, and meanwhile the marketplace sells another two. Every order you have to cancel costs a customer, and on some platforms it costs your selling rights.
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Product information in four places
Copy in the shop, specifications in Excel, photos in a folder and different fields again for the marketplaces. One price change means the same action four times, and a month later nobody knows which list is right.
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Peak days are manual days
Around Black Friday and the holidays everything that normally just about works becomes a problem. Someone is pushing orders through until ten at night because the integration cannot keep up.
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Returns are a black hole
What comes back, why, and whether it is sellable again lives in emails and in the heads of customer service. Meanwhile you cannot see which product keeps returning and which supplier that costs you.
How we usually start here.
With the busiest day of your year as the measure. What breaks on that day is exactly what you should fix first.
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Find where it pinches
We spend a day with customer service and the warehouse and count the manual steps. Usually one integration turns out to cause half the trouble.
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Build that piece first
Often the stock or the order flow to the warehouse. Live within weeks, with a fallback, so you are never stranded if something disappoints.
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Extend before the season
The rest follows in short rounds, with a stop well before your peak. Just before Black Friday we touch nothing, unless you ask us to.
What it connects to.
Your shop, your bookkeeping and your warehouse stay where they are. We build the layer between them, or replace an integration that can no longer cope.
Most of the problems we see in e-commerce are not caused by the wrong package but by integrations that quietly give up without anyone noticing. We always build alerts on those.
- Shopify Plus Stock and orders both ways, through the API.
- Adobe Commerce Heavy catalogues and B2B pricing without slowing the shop.
- Shopware Common at German and Dutch brands with their own logic.
- Lightspeed Run till and webshop off the same stock.
- WooCommerce Straight onto the database or via a plug-in of our own.
- ChannelEngine One integration to dozens of marketplaces at once.
- Bol.com Listings, stock and lead times inside their rulebook.
- Amazon Guard delivery promises; late costs you the account.
- Akeneo Keep product information central instead of per channel.
- Sendcloud Labels and returns across several carriers.
- Picqer / Monta Keep the warehouse process separate from your shop.
- Mollie / Adyen Feed back payments, refunds and chargebacks.
- Exact Online Post invoices and payments automatically.
- PostNL / DHL Create labels and report track-and-trace back.
Working on a different platform?
Chances are we know it or have connected to it already. Call with your shop, your bookkeeping and your warehouse lined up and we will say what can be freed up and what is stuck.
Questions from this sector.
If your question is not here, give us a call. You get someone who builds integrations themselves.
Book a callDo we have to leave Shopify or WooCommerce?
Usually not. Those packages are good at what they do: showing a shop and taking an order. They are weak at everything that comes after. We build that behind them, so you can keep the platform your team already knows.
Our integration keeps dropping out. Can you take it over?
Yes, that is a large part of our work. We look at what is happening and whether it can be repaired; sometimes the cause is a limit at the supplier rather than the integration itself. If it cannot be saved, we rebuild it with alerts on top.
Can you be available on a peak day?
Yes, and we agree that in advance. Around the holidays we run shifts with shorter response times and keep capacity free. We put that in writing, so you do not have to hope somebody picks up.
We also sell on Bol and Amazon. Is that harder?
Not technically, but their rules are strict: delivering late or cancelling too often costs you money or your account. So for marketplaces we always build in a stock buffer and an alert the moment something threatens to go wrong.
Roughly what does this cost?
One solid integration usually starts around ten to twenty thousand euros. Your own stock or order layer sits above that. In the first conversation we tell you which bracket your question falls in and what we would do first.