Let your customers order themselves.
In wholesale there is rarely one price. There are customer agreements, tiers, promotions and the odd buyer who has paid something different for twenty years because that is what was agreed back then.
We build ordering portals and integrations in which those agreements simply hold, so your inside sales team stops retyping orders out of email and phone calls all day.
Your pricing agreements are your biggest asset and your biggest risk.
In wholesale the value is not in the range but in the agreements around it. Who gets which price, from which tier, with which promotion and which exception. That has been built up over years and it is exactly why customers stay.
The problem is where those agreements live. Part fits the ERP, the rest sits in a spreadsheet one person maintains. If that person drops out, nobody knows why customer 4412 has a different rate. Meanwhile inside sales retypes orders from email and phone, and a mistake in an article number only surfaces when the wrong pallet is on the dock.
The price list that matters sits in a spreadsheet nobody dares to touch.
At the same time the power is shifting to your largest buyers. They want to order and invoice electronically, in their format and on their terms, and will otherwise put you on a supplier list you drop off. What used to be a favour is now a condition for being allowed to play.
Large buyers accelerate all of this: they want EDI, e-invoicing and a portal, or they go to a competitor who has them. We build that on top of the ERP you already have, so your agreements are recorded once and behave the same everywhere.
What we build for wholesalers.
Almost always on top of the ERP you already have. That stays the source; we build what your customers and your inside sales get to see of it.
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An ordering portal with own prices
Every customer sees their own range, their own prices and their own tiers. With order lists, repeat orders and the option to look up a packing slip or invoice themselves.
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Pricing rules that hold
All the rules in one place: customer prices, tiers, promotions and exceptions, with a screen showing which rule won on a given order. No more spreadsheet living beside the system.
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Central product information
One place for descriptions, photos, specifications and supplier files, delivering to each channel what it needs. New supplier feeds come in automatically.
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EDI and e-invoicing
Edifact, Peppol or your largest buyer's own format. With validation up front and a screen showing exactly which message arrived, was processed or was rejected.
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Stock and reorder advice
What is on the shelf, what is inbound and what you should order based on your own turnover. Visible to purchasing, instead of in a report drawn once a month.
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Field sales on a tablet
Your rep sees the history, the agreements and the outstanding invoices at the customer and enters the order on the spot. Also without coverage, which on an industrial estate is not unusual.
Four things we hear in wholesale.
Your package can usually do more than you think. The problem is what does not fit in it: the agreement, the exception and the customer who wants it slightly differently.
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Orders arrive as text
By email, by phone and sometimes by message. Someone retypes them into the ERP, and a mistake in an article number only shows up when the wrong pallet is on the dock.
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Prices live in agreements
Customer prices, tiers, annual deals and promotions all at once. Part of it fits the package, the rest sits in a spreadsheet one person maintains and nobody else dares to touch.
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Product data is a mess
Descriptions, images and specifications arrive from suppliers in ten different formats. For your shop or portal someone has to tidy them up again every time.
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A customer asks for EDI
Large buyers want to order and invoice electronically, in their format and by their rules. Say no and you lose the customer; say yes and half a year of integration work is attached.
How we usually start here.
With inside sales, not with the director. That is where you see within an hour where the time goes.
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A morning at order entry
We count how many orders come in, how they come in and how much time goes into retyping and checking. That number decides whether a portal pays for itself.
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A portal for your biggest customers
Start with the ten buyers who together create most of the work. If it works there, you add the rest at your own pace.
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Then the rest of the chain
EDI, product information or reorder advice, in short rounds. You decide each round what is next and whether it delivers enough to continue.
What it connects to.
Your ERP stays in charge of stock, prices and invoices. We make sure what we build sits neatly on top of it and keeps nothing twice.
If your package exposes little, there is usually still a way in: a database, a nightly export or an old web service nobody ever switched off.
- SAP S/4HANA Build a portal in front of it without working inside SAP.
- Microsoft Dynamics 365 Sync articles, customers and prices.
- Infor M3 Common at larger distributors; we connect via web services.
- AFAS Fetch customer prices and tiers live.
- Exact Globe Old but widespread; we connect via the database.
- King ERP Stock and reorder advice from your existing package.
- Sana Commerce Already sits on your ERP; we add what it does not do.
- GS1 DAS Pull product data the way retail supplies it.
- 2BA The installation trade data pool, including pricing agreements.
- EZ-base Pull product data instead of retyping it.
- ICEcat Enrich product copy and photos automatically.
- Edifact The format your largest buyers still use.
- Peppol E-invoicing towards government and large corporates.
- Picqer Keep the warehouse process separate from your ERP.
Is your ERP not listed?
That says little. We have connected to more packages than fit here, and with older systems the database is often the way. Call with the name and version and you will hear where we land.
Questions from this sector.
If your question is not here, give us a call. You get someone who builds integrations themselves.
Book a callWhy not just a standard B2B webshop?
If your range and your prices are simple, that is often the better choice and we will say so. Custom becomes interesting once your pricing, your tiers or your ordering rules do not fit the standard model; otherwise you spend forever building workarounds.
Do you pull prices live from our ERP?
Usually yes, with a short cache so a portal stays fast even when the ERP is busy. If your package cannot take that, we fetch prices periodically and show when they were last updated.
Our customers are not digital. Will they use a portal?
More often than expected, provided it is simpler than calling. What helps: order lists from the previous order, searching on their own article numbers, and ordering outside office hours. We never switch off the phone; the portal is an extra route.
What does an EDI integration cost?
A first connection usually lands between ten and twenty-five thousand euros, depending on how strict the buyer is. Every further buyer on the same format is considerably cheaper, because the heavy lifting is done.
Can you take over an existing portal?
Yes. We start with a code scan to see what is there and what taking it over would cost. After that you know whether continuing or rebuilding is wiser, with a price for both.